Creative Direction

Ferrari Concept Store

Commissioned by Ferrari and B.I. Collection, Blunier & Co. created the concept store as a meeting place, combining the brand's heritage with a modern and innovative interpretation. The pop-up location combines a gallery space with exclusive artworks by Silvie Fleury, George Condo, John Armleder and Blair Thurman. Furthermore there is an Italian café during the day and a bar with aperitivo in the evening, surrounded by an exquisite selection of accessories, books and magazines. Together with the team of Eggert & Friends, a modern interior was implemented and is open to walk-in customers as well as family and friends of Ferrari. For the digital campaign, displayed in the city, Blunier & Co. was able to work with photographer Edgar Berg.

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Project: B.I. Collection Posters
B.I. Collection Posters
Project: The Collective 1
The Collective 1
Project: B.I. Collection
B.I. Collection