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Creative Direction

150 YEARS OF UBS

Special publications

It’s quite remarkable to be a global player in the banking business for 150 years. How do you achieve that? Well, you just never rest on your laurels. And that’s exactly the message we aimed to convey with our print publications and a film, racing through the bank’s incredible history.

“The purpose of art is washing the dust of daily life off our souls.”Pablo Picasso