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Creative Direction

Positioning

UBS UHNW

Brand design & positioning for UBS Ultra High Net Worth

We have constructed the presence – visual identity, tone of voice and attitude – of what is probably the world’s most renowned UHNW wealth management firm, which holds some of the wealthiest families on the planet.

They can hardly be reached via conventional media, so the brand presence is all about the touchpoints of business, family and passion, often one and the same. And since this is often their personal space, we need to do it respectfully yet confidently, at eye level.

Over the past five years, we shaped that very presence in a wealth of executions and luxurious materialisations: 18 special-edition books and magazines, 27 exclusive brochures and 52 invitation concepts for high-profile events. Plus custom-made giveaway design objects, virals, websites, apps and movies. Many can be seen on this website.

Positioning
Positioning
Positioning
Positioning

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