Creative Direction



Brand design & positioning for UBS Ultra High Net Worth

We have constructed the presence – visual identity, tone of voice and attitude – of what is probably the world’s most renowned UHNW wealth management firm, which holds some of the wealthiest families on the planet.

They can hardly be reached via conventional media, so the brand presence is all about the touchpoints of business, family and passion, often one and the same. And since this is often their personal space, we need to do it respectfully yet confidently, at eye level.

Over the past nine years, we shaped that very presence in a wealth of executions and luxurious materialisations: 21 special-edition books and magazines, 29 exclusive brochures and 54 invitation concepts for high-profile events. Plus custom-made giveaway design objects, virals, websites, apps and movies. Many can be seen on this website.


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Project: UBS Agenda Fifteen
UBS Agenda Fifteen
Project: UBS Art Basel Hong Kong 2016
UBS Art Basel Hong Kong 2016
Project: UBS Goodwood 2015 Legacy 2 Shelby
UBS Goodwood 2015 Legacy 2 Shelby