Soft modernization of the corporate design

Take a smart brand with a very strong heritage and turn it into an even stronger brand: Under a new visual umbrella, a new photo language, we allowed the brand voice to express itself in all its beauty and diversity. Then we took the blue to another level, adding class, warmth and elegance to its aura: the Julius Baer Royal Blue. The visual as well as tactile experience was enhanced by specially chosen materials, so that corporate publications – the magazine “Vision” being the start of more – reflect a culture of excellence and passion for innovation.